The Cow
A journey to the carnivorous pampas
Juan Josť Becerra

LIVING MEAT, RAW MEAT, ROASTED MEAT. Three stages of a same subject-object: the cow. An expensive animal from the imagery of the carnivorous pampas, so vital for the economy of a country which adopts the red scarlet meat as part of its history.
How is the pilgrimage of a two-digit-hooves passive mammal to become an asado for the delicacies menu of the criollos? A cross-country run for The Cow  and also a book in which Juan Josť Becerra -in his unique, sharp and precise prose, in a style swinging between essay and research- explores the conception of an ungulate that has turned into food and symbol of a whole nation.






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